Siegel’s is one of the area’s largest and most trusted Jewelers serving the community since 1940. Family owned and operated, we provide you a comfortable and family environment and you can always trust Siegel’s to offer you prices that are 30-70% lower than our competitors. Many of our staff have been with us for ten or more years. We like to educate and guide you with professional and honest advice along your journey. When you join our family we hope that it will last for several generations. NOW OPEN IS OUR PASO ROBLES, CA Store.



Siegel’s was founded in 1940, when Joseph (JD) Siegel (pictured over front left) bought a little trade shop from Louis Fine. JD established the shop as the premier jewelry and pawnshop in the area handling the finest pocket watches and luggage in the area. After the war, JD’s son Oscar (Ossie) (pictured above center aisle back), who peddled watches around the Midwest before the war, joined his father. Ossie, a graduate of the Univ. Of Minnesota, continued along in the business with his father until 1967. In 1979, Ossies son Jary decided to join the business and his liking for diamonds and diamond grading quickly arose. Jary became certified in Diamonds and now spends a large amount of his time buying & wholesaling diamonds for the business. Ken, another of Ossies sons, a graduate of the Univ. Of Arizona business college, came back to Cedar Rapids in Aug of 1987 to run the day to day operations. During this time, Lillian, Ossies wife even got involved with the inventory and store displays. Lillian passed away in 2005, and Ossie’s retirement came in Nov. 2006 along with his passing in Sept of 2007.

The store location has now changed three times. An urban renewal project involving the light company forced the original location to go from 2nd Ave to 3rd Ave SE. After almost 40 yrs at the 3rd Ave SE location Siegel’s purchased their building in 2005 and along came the Disaster Floods of 2008 that wiped out the entire building and inventory. A decision to keep the business going was made on June 16th. Over the next 3 weeks, Ken found the current space and scavengered all over the Midwest to find store fixtures and equipment. With an amazing effort by staff, friends, and the kind people of Cedar Rapids, Siegel’s was up and running on July 5th only 3 short weeks after the flood. Siegel’s permanent location is now at 3525 1st Ave SE. We made a deal to purchase the building using our SBA loan assistance.


Now that you understand how a diamond’s shape, cut, color, clarity & certificate affect its value, you can feel comfortable with your next purchase of a diamond. Our family at Siegel’s encourages our customers to shop around so that they are positive that they got the best deal. How many sales companies in today’s world say, “shop around, so that you are positive that you got the best deal”? Our mission at Siegel’s is, “to bring our customers the largest selection of certified diamonds at unbeatable prices and treat each customer as Family”. No matter how good of a deal or bad of a deal you are getting when purchasing anything, nothing is more irritating than poor customer service. At Siegel’s, value and service are synonymous. Siegel’s wants you to feel comfortable with your next diamond purchase.

For this reason, we offer “Family Price Guarantee” , Siegel’s extends a lenient 30 day money back guarantee. Buy your diamond at Siegel’s, and if you find a diamond with the same or similar warranty that Siegel’s provides, and the diamond is of the same color, clarity, shape and carat weight with the same type of certificate at a lower price within 30 days, we’ll refund 120% of the difference. That way, you always know you are going to get our family price.

We do this for one reason: to give you confidence. A lot of people think they have to drive all over town to get a good deal, time is money and when you visit Siegel’s and find the perfect diamond that the price is going to be nice.

Please take your time understanding the “5 C’s” and do not hesitate to contact a highly, trained customer service representative anytime at 1-319-366-1554 with any questions or concerns you may have.


Please enjoy your shopping experience!